If there's one thing 2020 has taught us, it's the importance of flexibility. Of finding new ways to accomplish tasks when circumstances change rapidly and in unexpected ways. But such is the nature of real estate sales. Whether it's a global pandemic or the changing stages of a business cycle, real estate pros are constantly having to make adjustments based on market forces.
And we should want it that way. The reality is, if everything worked all the time, if growing a real estate business was as easy as following a concrete roadmap, everyone would do it. The ability to make adjustments is one of the most important competitive advantages we have.
Now is perhaps the most important time of the year for this type of reflection. Throughout a tumultuous first half of 2020 some have risen to the occasion, finding new ways to push their businesses forward despite massive regulatory burdens and a panicked database, while others have let things slip away, and now need to make up lost ground.
What have you learned in the last six months? Where are the holes in your business and how do you fill them? More importantly, how fragile is your business? Sometimes it takes little more than a small correction in the marketplace to send what was once a highly profitable business spiraling into free fall.
Now is the time to ask the hard questions. Now's the time to make changes. Now is the time to step up and turn 2020 from lost year to niche opportunity.
The power is in your hands. Use it.
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