You Don't Need More Leads

Oct 21, 2019

I was a groomsman at a wedding over the weekend. Standing by the alter I scanned  the pews, trying not to lock my knees as I waited for the officiant to finish so we could all clap and cheer and scramble to the bar. I started picking out people in the crowd that I had done a transaction with. I was shocked by the amount of money I had made just from the people in that room. I've always considered my sphere to be the largest opportunity for improvement in my business. Even still, it was amazing how much real estate I had sold to a room full of people gathered for a single particular occasion. It put the shear scale  of opportunity that's out there for us on full display.

I, like most realtors, have always struggled to get...

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It's the Most Important Time of the Year

Oct 07, 2019

With the first sharp chill of fall, the crisp, clean air, it can be tempting for your mind to already start checking our for the year and looking forward to lazy holiday afternoons with friends and family, late mornings avoiding the increasingly cold weather outside and all the bad decisions to be made at vendor holiday parties. What's probably not running through your mind is that this is the most important three months of the year for real estate professionals. And that's not debatable.

Coasting through the fourth quarter will effectively demolish your chances of hitting next year's goals. There just simply isn't enough time to rebuild the momentum you need to maximize the busiest seasons and build the kind of pipeline that's going to...

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Why You're Struggling to Get Things Done

Oct 01, 2019

I'm not going to repeat the same, tired adage about all of us having the same 24 hours in a  day. Yes, technically that's true. It's also decidedly untrue that we have all an equal amount of responsibility, freedom, burden, leverage, inherent talent etc., so it doesn't make a whole lot of sense to compare ourselves to others based solely on the usage of time. What I think makes more sense to discuss is the way in which elite performers maximize the time that they do have, however much that may be, by directing their focus, blocking out distraction and overcoming their insecurities to keep pushing towards their big whys.

In any industry there is a top 1% of performers. The ones that just seem to 'get it' and have a natural ability to...

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Do This At Your Open Houses to Generate More Listings

Sep 23, 2019

I'm not going to lie to you and write some fluff piece about how holding mega-open houses is going to dramatically increase the chances of selling that particular listing. The truth is that open house traffic has slowed over the last decade, in part due to technology and the amount of information available online, and equally because of a  fundamental lack of effort the part of the average agent to properly market and host them. It's for this second reason that going above and beyond with your open house strategy can truly set you apart from the other agents in your area. But the benefits to your listing business are the real reason to knock it out of the park at every open house.

Think of an open house as three things: A marketing...

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